Viral Marketing

You are reading a

very

Viral eBook right now. Wait! Get your

mouse away from your virus scan button; there is nothing

wrong or involving mischievous software in Viral marketing.

In Internet Marketing terms, any type of content that allows you to pass

incentives along is referred to as “Viral.” In this book, there are a few Affiliate

links that normally I alone would get some kind of referral fee for if you were to

click on them.

However, with the use of some special software that allows PDFs to be “Re-

Brandable” (meaning others can make the affiliate links theirs instead of mine)

I’m giving anyone who wants the ability to make some money and pass my work

along for me.

For the launch of the eBook I won’t have to do very much. I’m going to tell my list,

of course. I’m going to place it on my site and maybe send some traffic exchange

or safelist traffic to that page. Mainly, however, I’m going to get a few JV partners

to re-brand it and send it to their lists. That’s it; all my marketing will be complete.

Surely you’ve seen those ridiculous breakdowns that MLMs show you that go

something like this:

“

If you sign up just 3 people that all sign up just 3 people each, for ten levels

deep, you’ll get over 59,000+ referrals in your downline…”

Well, the fact is that no one can control other people that they aren’t even talking

to, so all of those plans wind up generating only a few measly people in that

person’s downline who make him a buck every other year.

With Viral Marketing, the game Is different. First of all I’m trying to do is get

people to read my words, not send me money. That’s a big difference, as every

time this eBook is on a new person’s computer, you can think of that as a person

“in my downline.”

I could get 250 MILLION people to read this book if I take it to a few Gurus with

big lists. Possibly mor e. Some of those guys have over 100,000 on their lists, and

that’s only my FIRST level. I don’t have any limit on the number of levels that this

can grow. In five or even ten years from now, the book you’re reading today

might still be spreading, passed on by a new Affiliate marketer every day

between now and then.

Actually, there are two limits to how many people will read this eBook. The

obvious one is the population of Englis h Speakers on our planet with a computer.

(I guess it COULD be translated one day…)

The other is the amount of time until the affiliate links I’ve presented in this

document are no longer valid. Someday those companies will go out of business,

or at least their affiliate programs will be removed. Either case should be a few

years at least.

Until those happen, nothing can stop someone just like you from

downloading

my rebranding kit

,

making the links here YOUR links, and passing it along to

make some easy cash. That means more readers for me, and more exposure to

my website. It’s a real win-win.

Back to YOUR Viral strategy, your last hurdle is that in order to make PDFs viral

(so everyone on any computer format can read them) the software will cost some

money.

PDFs are trickier than other eBook forms, so I only know of two or three

companies that have been able to figure it out. I used

the most advanced one,

ViralPDF

, to make this eBook. The other two I found out there were more basic,

which will either limit the number of people who can read the book, or will limit

their incentives to pass it along. If you’ve got to pay, might as well do it right.

If you are alright with only the windows crowd opening your document, then there

are several ways to make a Viral eBook for free. It will be published in .EXE

format however, so even some windows users won’t want to open an .EXE file

that no one they know has vouched for personally… Too many computer viri get

passed along that way, and some corporate networks automatically strip .exe

files from email attachments without even asking!

If you don’t think that that will scare off your crowd, such as when you will only be

offering it from your windows-user website as a direct download, then you can

give the following great free Viral eBook software a try:

http://www.viral-software.com/viralebook.htm

For more on this subject, see “

eBooks