Testimonials - (A Subset of Link Building)

There are endless products sold online that the owner of

would be more than happy to publish a testimonial about.

Most info-product sellers have a whole page set aside on their

website just to display testimonials, and they actively have to go out and drum up

the first batch of them before they can properly launch their product!

It doesn’t really matter if you find them before their product launch or years

afterwards, you can still get great, targeted links to your website from these short

blurbs.

The nature of testimonials is that the more you provide proof that you exist, the

more the business owner will be compelled to display your link, closest to the top.

Give it some thought. If you just send in a testimony that says:

“Your product rocks!

-Bob Jones”

Then the site owner might not even publish it because it’s not a ‘credible’

testimonial that proves that you exist and he didn’t make that entry up.

Not to mention, how does that help your website?

The way to properly use testimonials is to write a favorable but not over-the-top

review for products that you really are familiar with, and then give as much

evidence of your existence as possible… Your URL should be the absolute

minimum you supply. Try this format, for example, and imagine your Headshot to

the left of it:

“Wow!

This program knocked my socks off. From the moment I turned it on, I could see

how powerful it was and it helped me churn through my pages in less than half

the time that my old, bloated program did… And the results are terrific!

Thank you for a high-quality product.

Sincerely,

Bob Jones,

Creator of the Peanut Butter Sprocket

http://www.peanutbuttersprocket.com“

If the product has already been launched, then the owner won’t usually take the

time to post a photo, although some do. Photos add credibility too.

Even without finding the owner before the product launch, these links are

valuable because you’ve made them targeted. You did that simply by making

your product known up front, just before your link.

Googlebot will see the relevance because your surrounding text includes

keywords of yours. (“Peanut Butter Sprocket,” in the example) Technically your

name is a keyword too. But targeting is all about what a human is looking for.

People who don’t like Peanut Butter, for example, wouldn’t click your link, and

that keeps the low-quality traffic out. But when a truly targeted visitor who you’d

want on your site comes along, then you’re likely to get that click.

Think of all the online products and services, from AOL to ZIP, that you use

regularly and go check out their websites. 99% of them will have posted

testimonial pages, and you can tell from there if they post links or not. If you see

even one live link on that page, (it must be made live, meaning a click on it will

take you to the site) then this is a company you should send a testimonial to.

It should take you no more than 10 minutes per company that you can think of,

only one time each, but these will be high-quality, far-flung links that will benefit

your website’s ranking forever.

If you ever find a product before it is launched, possibly through a JV network or

something similar, then you’ve found yourself a great opportunity. See the RAT

method under “

Joint Ventures

” for more about that technique.

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