Forum Marketing - (A Subset of Link Building)

There are countless Forums online these days for all possible

niches. (And if you can’t find one in your niche, Eureka!

You’ve hit the jackpot! Start the first forum there and it’s like

inheriting an oil well.) Identifying all the popular forums on your market or niche is

a very important thing that all marketers should do for any online marketing

campaign. For the really big, active forums with over 500,000 posts, simply go

search for them by your keywords at

http://www.big-boards.com

.

Finding sm aller forums is a little trickier. Since there are many different software

packages that forums are based on, there is no one good search command to

find them all, except for adding the word “forum” to your search query. Try

googling each of your top five keyword phrases, in quotes, with the word forum

slapped on the end, outside of the quotes.

Once you’ve found them, the big question becomes how you market to them

without becoming a “spammer.” You will rarely find a forum, unless it’s strictly a

“marketers’ forum” that allows you to post a blatant ad inside of them without it

being deleted.

What you’ve got to do is network a little. Answer any questions you have the

answer to first to build up a presence for yourself.

However, what you are really looking for on a forum is a question that

someone

else asks

that leaves room for you to answer, with your business being part of

the solution.

So if you sell sprockets, and you find a great engineering forum, starting a new

thread about your great sprockets or even offering information about how a great

new sprocket line could solve many of their engineering problems will quickly be

deleted, and it might even get your whole account booted!

On the other hand, if you take a somewhat passive role on ALL the Engineering

forums, and wait for someone to ask about a sprocket-related issue, you’ll be the

hero, not a spammer, for offering your educated advice.

The moral of this story is to only market on forums when it’s part of a solution to

someone else’s question. In those situations, you can market as much as you

want, and the outcome is a lasting link to your website tied to both name

recognition & expertise.

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