eBay (A subset of List Building)

eBay? Free Advertising?

Ok, so technically an auction listings cost 35 cents… But one

sale can easily make you a profit, and you’re allowed to sell

nine of the same product in one auction at that price… So this is one exception

I’m going to keep in this book because it’s really BE TTER than free, all things

considered.

So where does the Advertising part come in?

Simply place an information package of some kind, even if it’s just an article on

your niche, and sell that infoproduct in an extremely cheap auction listing. Most

people sell these things for 1 penny, although the difference between 1 cent and

35 cents really isn’t that much of a difference to the buyers looking for this

information.

Naturally there are no other costs like shipping or insurance, because delivery is

a simple digital download. Further advertising is up to you, and it is always a

matter of just giving eBay some additional fees to make your listing stand out

more. If your listing is profiting, try starting the next listing as a “Gallery item” for

another 35 cents, and go up from there until you’ve reached a point of maximum

returns.

Here’s the great part about this tactic: The winner of the listing’s email address is

automatically sent to you via email, through eBay itself. Sell a bunch of those info

packets, and you’ve built yourself

one of your industry’s most targeted lists!

Don’t feel too left out if you haven’t mentally joined these two concepts together

before now. Not too many people have, unless they bought the secret from

someone on eBay themselves.

The fact is that eBay already has the lion’s share of traffic, and more importantly,

of people

in the purchasing mindset

. Compare this to Google’s Traffic, which is

composed of people in the “researching” mindset. It’s not hard to imagine why

serious marketers prefer eBay’s traffic to Google’s Traffic!

Advertising on eBay is as simple as being there in the first place, using a few

well-searched keywords. Finding those keywor ds isn’t too difficult either; all you

really have to do is search for expired listings and sort by the price. This way

you’ll easily see whic h auctions recently got the most money in your niche, and

then all you have to do is model your campaign like theirs, listing your product

under the same category!

Drawbacks?

Although the Delivery Time and the Quality of the traffic is world class, the

Quantity is not infinite… It depends on your niche, of course, but the competition

on eBay can be fierce as new auctions will be placed above older ones all the

time. Still, with people happy to search keywords you’ve still got a good chance

of being found even between the first day or the last few minutes of the auction.

Effectiveness in drawing a large amount of traffic all depends on how good your

auction’s sales copy is. Luckily, you can model your auction off others that have

done well in the past.

Make no mistake about it; selling infoproducts on eBay is a world-class list-

building strategy. That’s about all there is to it, but most people overlook this very

powerful way of building your list because it seems too awkward, or they don’t

want to take the time to put an info-packet together.

If you sell a product online, then you’ve got to face the fact eventually that this is

some of the most targeted, “buyer-frenzied” traffic that exists. If you’re not using

this tactic, then you’ll not only be depriving your business of a constant stream of

better-than-free advertising, but you’ll also be missing out on a large source of

clients that you aren’t likely to be able to reach otherwise.

The fact is that everybody eBays nowadays. That’s why I can use eBay as a

verb! In fact I’ve seen a statistic recently that showed $14 of every $100 spent

online, worldwide, is spent through eBay now, and this number is still growing! It

is clearly the single biggest mover of money on the planet.

People from ALL walks of life can be found there, right when they have their

credit cards in hand looking to spend… I don’t even know of another source of

traffic that comes close!

When used correctly, you can build up a niche market list on

any

topic with this

technique, and reach an unprecedented 50% or more of that market over time.