PodCasting

There are free places online for people to actually download

MP3s on any subject. Naturally, you can also upload them for

free.

Many people are audio-centric and prefer to learn by listening on their iPods,

usually so they can multitask or not be bored during a commute. Giving them free

content is an excellent way for your name and relation to their favorite subject

matter to be presented.

Much like how an article works, effective PodCasting depends on your content

being interesting enough for them to want to download it, but at the same time,

you must include your sales message and of course end it with a “Call to Action”

that motivates the listener into following up in some way such as visiting your

website.

It’s true that this rarely results in many links back to your site, and if your content

is interesting enough, the best you can hope for is for fans to pass them around

to each other by word of mouth… Certainly no benefit for link-building.

Still, there is a lot to be said for Brand Recognition. If you are marketing solely by

advertising through PPC and SEO, then the fact of the matter is that you won’t be

reaching a good portion of people out there that respond solely or much better to

another form of contact.

Whereas you might not have ever reached the “Generation Y” crowd using

traditional methods at all, something like PodCasting or YouTubing would get

your foot in the door, and your Brand Name would be in a new niche. From there,

the Gen Y individuals would look for the rest of your work by themselves if you’ve

done your job right.

To get started in PodCasting, all you need is a Microphone on your computer

(sometimes you can even use headphones plugged into the “Mic” input) and

some free software that allows you to save & convert your voice into MP3 format.

From what I’ve heard from many pros on this matter, there is nothing better than

a

free software called Audacity

. It even comes in Mac and Linux flavors, too.

Simply take an article or some interesting copy you’ve written and read it into

your computer’s mic while running this software. Practice your speech first, work

the bugs out. Once finished, you simply need to name the file with some good

keywords that are likely to get searched in your niche, and upload it to all the

best free download sites.

There are literally hundreds of Podcast Directories out there now, with the most

popular one being

http://www.podcast.net

.

Don’t forget to offer your cast from your website, Squidoo lens, blog, or MySpace

pages as well. Perhaps as a bonus for signing up to your newsletter or even just

as a simple link on your home page.

Multiple media formats containing your wisdom build professionalism. This is a

great way to develop your diverse brand on your website.

BanglaDesh

About Bangladesh

Bus and Train times