I once again hesitate to mention a big-name PPC Engine
because this is supposed to be a free resource report.
However I’ll make an exception because I think you’ll want
to pay the $5 they need for you to open up a new account with when I spill the
beans on AdCenter…
First of all, MSN launched AdCenter in 2006 and they’ve still got a long way to go
in order to catch up with AdWords… Or even Yahoo’s Search Marketing
program. MSN’s per-click prices are pretty low right now because of this, and it’s
common to get #1 or #2 for a keyword at or under $0.30 per click.
Even in a tough IM2IM niche like ‘Home Business,’ I’m still able to pull a few daily
visitors with just the minimum bid of 10 cents. Of course that price may change at
any time.
Secondly, and even more temptingly, (is that a word? It did not set my spell
checker off – oh well...) AdCenter has had coupons out since the beginning, and
these coupons have been getting BIGGER in size! They have recently been
handing out $200 coupons to new sign-ups which would be a shame for you to
miss out on.
I went so far as to attempt to secure some for everyone here, but they just won’t
hand out very many at a time. The next best thing I can do is tell you how to find
your own: Just Google “MSN AdCenter Coupons” and you’ll be sure to find plenty
of leads! (Hint: the $50 & $100 ones are all likely to be used up… Search for the
bigger ones!)
MySpace
Marketing on the web’s #1 Social networking site is a lot like
how you remember High School; the rules are different, it’s all
about competing in a Popularity contest!
In fact, you may notice that it seems the majority of MySpace members are pretty
young… So why does everyone obsess about using MySpace to market with
these days? Simply because they’ve already got the traffic there.
MySpace.com
is at this moment the world’s 6
most popular website according
th
to Alexa.com.
YouTube.com
and it had been closely competing for the #5 spot
for half a year until Microsoft’s ‘Live’ search got between them. (YouTube, which I
review later in this eBook, is even better for marketing purposes than MySpace.)
Still, getting a website all about you on the #6 website worldwide is an
opportunity you shouldn’t pass up.
Getting your own profile there is free, you can make it link to any off-site (no
illegal) websites that you’d like, and of course your profile page should include
some type of non-spammy-sounding content on your niche subject matter that
other people may want to link to.
Since it’s easy to linkswap (they call it ‘inviting friends’) with other MySpace
members, a full link campaign inside My Space takes only minutes instead of
months. Of course not everyone there will accept the invitation.
You can search for link swap opportunities by simply popping your niche
keywords into a MySpace search box and you’ll get all the matching member
pages as results.
From there it’s just about having a nice page yourself that they’ll want to swap
links with (accepting the invitation) and if you get enough MySpace ‘friends,’ your
MySpace page can have a really impressive stream of traffic… Which of course
you’ll want to have linked to your own primary website.
Although you won’t get any traffic worth mentioning if you don’t make a nice page
and invite every friend in your niche there, one nice thing about it is that many
MySpace members surf member pages randomly, so you’re almost sure to get a
visit or two daily, even with a blank page.
It won’t be very targeted, however, so don’t count on it to bring you much reward.
Also, since it’s so much of a popularity contest, it can be difficult to convince
individual members into accepting your invitation.
Your best bet: Use a Popularity submission tool like
Friend Laser
. It’s not free,
but it can drastically improve y our page views because it seeks out just the
‘profitable’ friends to submit add friend requests to… That way you don’t build a
list of thousands of friends there just to find that none of them have ever been
back to MySpace since the day they signed up. It also make sure you’re only
submitting comments on pages that have a lot of views, which is the hardest
thing about MySpace marketing.
Unfortunately there is no free way to do that part, so the best you can do without
any cash on MySpace is just to manually make sure that you submit to only
people who appear active, on topic, and have lots & lots of friends.
Monday, August 10, 2009
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